With the sudden outbreak of the epidemic and the advent of the post-epidemic era, the urgency and necessity of the future retail industry transformation has been deepened. With the support of national macroeconomic policy dividends, the continuous innovation of the industry situation, the upgrading of consumer service demand, and the vigorous development of emerging technologies have given rise to the development of industry and market changes as a benchmark, consumer service experience as the center, and differentiated positioning as the principle. The "new retail" business needs of "full link, full channel, full business, full cycle, and full governance". At the same time, with the help of consumer-centric data accumulation such as customer preferences, consumption habits, and shopping evaluations, the retail industry is deeply integrated with data scenarios and core business logic, making it a reality that consumption patterns reversely drive industry changes and innovations.

With the theme "new scenarios, new models, and new experiences", the upcoming INNORETAIL 2022 focus on consumer behavior, trends and insights, consumer journeys, marketing innovation and consumer interaction, back-end supply chain transformation, digitalization and intelligence, and technology Conduct in-depth discussions on empowerment and other aspects, and discuss best practice cases for future retail development with domestic and foreign brands, retailers, platform vendors, consulting companies, and technical service providers, so as to help retailers fully win the retail digital era and calmly Respond to the opportunities and challenges under the "new normal".