With the advancement and integrated applications of technologies such as mobile internet, big data, cloud computing, artificial intelligence, and blockchain, digital technology is booming. Mobile Internet technology has realized the progress of the online transfer model of offline traditional insurance product sales channels. Big data has improved underwriting risk control and driving business capabilities, cloud computing has broadened underwriting scenarios and capabilities, and artificial intelligence has brought business closer to life. Blockchain has promoted the optimization of data collection costs and processing efficiency, and has promoted the integration of Internet scenarios and insurance needs, and insurance services and innovation have shown good network effects. The convergence of the capabilities of emerging technologies is driving the insurance industry to accelerate iterations in terms of products, risk control, channels, services, and ecology.

As the generations born in the 80s and 90s become the main consumer group, insurance consumers are increasingly pursuing service quality, and the outbreak of the new crown epidemic has made customer experience more important. Insurance companies must not only hear the needs of users, but also change their thinking to establish a management model that conforms to the user's thinking logic, re-recognize insurance needs and life scenarios, and design products and redefine services from the perspective of consumers.

With the theme of "Digital Reshaping the New Experience of the Insurance Industry", this conference focused on the latest developments in digital technology in insurance product R&D, pricing, operation, sales, marketing, loss assessment, claims settlement, etc., and planned from the perspective of the overall and the whole process. User experience, solve the problems of experience gaps and user loss, and more comprehensively cover the diverse needs of users. It aims to provide a more professional communication platform for the insurance industry development industry, and strengthen digital collaborative innovation and industrial integration.